Changing the Context - p. 2

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Why Do We Change?
  • Rarely is it in response to rational thought and analysis
  • More often due to emotional response


Where Does a Leader Fit In?
  • help others to envision what could be
  • emotional response
  • enhances changed behaviour or reinforces changed behaviour (Kotter and Cohen, 2002)

Emotional Intelligence is an important leadership trait
Context is Social, Not Individual




  • Need to focus on changing the culture and working conditions to ensure recruitment and retention of a team to sustain change.






We're not just building a plane; we're building a dream!